Laura Youngson, Ida Sport’s co-founder, STEM advocate, TED speaker and three-time Guinness World Record Holder was a keen sportsperson growing up and dabbled in various sports on an amateur level. After completing her physics degree at Wade Institute of Entrepreneurship in Melbourne, she managed VIPs and volunteer teams at the 2012 London Olympics, leaning into the diplomacy side of sport and how to bring people together. She subsequently worked in Brazil, Mozambique, Azerbaijan and the Middle East, but always held a desire to make her own mark somehow.
Laura had led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match. The group from Equal Playing Field set the Guinness World Record for the highest altitude football match ever. All to highlight the gender inequalities that exist in sport. As a committed amateur player, Laura had always struggled to find comfortable boots. On the mountain, she realised this was a problem facing female players the world over.