AFLW Footy Tipping

We believe that women and girls have waited long enough to be prioritized by sportswear companies. It’s past time that we provide female athletes with real choice when it comes to the gear that keeps them going. In fact, we even think they deserve a product that’s tailored for their unique bodies and puts comfort, fit, and quality above all else. So just as men’s kits have been designed with their health, anatomy, and performance in-mind for years and years and years, we want, need, and deserve our kit to be designed specifically to support us in our athletic pursuits as well.

If the shoe fits, we say wear it. We realize that we can’t design a single shoe that works for every athlete, but you’re welcome in the ida squad regardless. Players from soccer and rugby to Aussie football rules and ultimate frisbee have all found comfort and relief in our boots. Structurally, our boots are designed to accommodate the nuances of the female athlete’s foot. Aesthetically, our boots are designed with inclusivity and general badassery in mind. While we will never default to the “shrink it and pink it” method, we’re not opposed to a pink boot if that’s what our athletes want and it’s just too cool to ignore.