• At the end of a huge week - a player reminded me why we should keep going...

    At the end of a huge week - a player reminded me why we should keep going...
    It's been a while since I've posted on this blog - but writing this from our pop up store on a Friday afternoon after a massive week, I felt like I had to get this down. It's been a tiring week. This week we've confirmed the date of our first production run (fingers crossed!), I've visited high performance coaches, met with AFLW and W-league players,...
  • We love Steph Curry, but there's a broader issue here.

    We love Steph Curry, but there's a broader issue here.
      The beautiful thing about running a women’s sporting footwear company is whenever something happens in women’s sports, five people are sure to email it you. So it was with the Steph Curry and his response to nine-year-old fan Riley this week on Instagram. Whilst it was predictably disappointing that the shoes weren’t available in the girls’ section of the Under Armour website to...
  • The Company We Want to Build - Putting Communities and Culture First

    The Company We Want to Build - Putting Communities and Culture First
      For those of you who haven’t been following my crazy startup journey over the course of the past 4 months, I want to tell you about the company we are trying to build. My business partner (Laura Youngson), myself and our rapidly expanding team of experts are building a football boot for women, that we’re planning to launch on Kickstarter at the end...
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