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  • All Black Football Boots

    All Black Football Boots
    What colours do athletes prefer? All black football boots were a must with the first Ida classic shoe.
  • At the end of a huge week - a player reminded me why we should keep going...

    At the end of a huge week - a player reminded me why we should keep going...
    It's been a while since I've posted on this blog - but writing this from our pop up store on a Friday afternoon after a massive week, I felt like I had to get this down. It's been a tiring week. This week we've confirmed the date of our first production run (fingers crossed!), I've visited high performance coaches, met with AFLW and W-league players,...
  • We love Steph Curry, but there's a broader issue here.

    We love Steph Curry, but there's a broader issue here.
      The beautiful thing about running a women’s sporting footwear company is whenever something happens in women’s sports, five people are sure to email it you. So it was with the Steph Curry and his response to nine-year-old fan Riley this week on Instagram. Whilst it was predictably disappointing that the shoes weren’t available in the girls’ section of the Under Armour website to...
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