• How women’s AFL boots impact your performance on the pitch

    How women’s AFL boots impact your performance on the pitch

    Women’s AFL in Australia Since the creation of Aussie Rules football in the mid-19th century, women have been playing the game and taking part in local competitions. Despite this, it’s taken over 150 years (!!) to develop a professional female league which was only set up in 2017.  “The boots are amazing - they feel like the comfy pair of trainers you put on...
  • The 4 main differences between men and women’s soccer boots soccer players need to know

    The 4 main differences between men and women’s soccer boots soccer players need to know

    Women’s soccer is having a moment in Australia. The Matilda’s came second in a recent survey ranking the emotional connections fans have with Aussie teams, and Australia and New Zealand have just won the joint bid for the 2023 World Cup. Soccer is now the most popular team sport for girls in Australia and more and more women are getting involved in the game,...
  • Ida Sports Football Boots ready for Women's Rugby 7's

    Ida Sports Football Boots ready for Women's Rugby 7's

    Rugby sevens is among the fastest growing sports in the world and the number of women participating in the sport is enjoying a boom. Ida Sports' boots are perfect for the speed of Rugby 7's: they are light but durable and the kangaroo leather boots mold excellently to the feet giving comfort whilst playing.   
  • All Black Football Boots

    All Black Football Boots

    What colours do athletes prefer? All black football boots were a must with the first Ida classic shoe.
  • At the end of a huge week - a player reminded me why we should keep going...

    At the end of a huge week - a player reminded me why we should keep going...

    It's been a while since I've posted on this blog - but writing this from our pop up store on a Friday afternoon after a massive week, I felt like I had to get this down. It's been a tiring week. This week we've confirmed the date of our first production run (fingers crossed!), I've visited high performance coaches, met with AFLW and W-league players,...
  • We love Steph Curry, but there's a broader issue here.

    We love Steph Curry, but there's a broader issue here.

      The beautiful thing about running a women’s sporting footwear company is whenever something happens in women’s sports, five people are sure to email it you. So it was with the Steph Curry and his response to nine-year-old fan Riley this week on Instagram. Whilst it was predictably disappointing that the shoes weren’t available in the girls’ section of the Under Armour website to...
  • The Company We Want to Build - Putting Communities and Culture First

    The Company We Want to Build - Putting Communities and Culture First

      For those of you who haven’t been following my crazy startup journey over the course of the past 4 months, I want to tell you about the company we are trying to build. My business partner (Laura Youngson), myself and our rapidly expanding team of experts are building a football boot for women, that we’re planning to launch on Kickstarter at the end...
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