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That’s right, Ida Squad! After a challenging, rewarding, and downright weird year, things are looking up for women’s footwear in 2021. 

The fact is, the more we have dug into this problem, the more we have realised that this is an industry that does not care about women. This fiasco is just the latest example.

  The beautiful thing about running a women’s sporting footwear company is whenever something happens in women’s sports, five people are sure to email it you. So it was with the Steph Curry and his response to nine-year-old fan Riley this week on Instagram. Whilst it was predictably disappointing that the shoes weren’t available in the girls’ section of the Under Armour website to...

  For those of you who haven’t been following my crazy startup journey over the course of the past 4 months, I want to tell you about the company we are trying to build. My business partner (Laura Youngson), myself and our rapidly expanding team of experts are building a football boot for women, that we’re planning to launch on Kickstarter at the end...