Best Boots Ever Owned
Kate, Australia
Above and Beyond
Corinne, Australia
Incredibly Comfortable
Hannah, Australia
Comfiest Boots I've Ever Worn
Aimee, USA
WE DESIGN FOR WOMEN
When releasing products for women, the common phrase thrown around in boardrooms is 'shrink it and pink it'. We know that women aren't just small men and shock, not all women like pink. We're a female team, who have designed performance footwear for female athletes, based on feedback from female athletes.
WE CREATE CHOICES
When the industry talks about feet, they talk about sizing and shape 'in general'. But we know that athletes and players are individuals. We have created an alternative, so that you have a choice to wear something that fits. You deserve to feel seen in your sport.
WE LISTEN TO PLAYERS
We’re pretty wild cats at ida and we do radical things: we listen to women. We spend most of our time listening to athletes and gathering feedback from players. This is how our first boot ended up not pink. You are not an afterthought to us!
